Web Design
Bir Bonus
Designing a unified loyalty experience for everyday life.
Year :
2025
Industry :
Bonus / Finance
Client :
Bir Ecosystem
Project Duration :
6 weeks
Meet Bir Bonus :
From a familiar rewards program to a connected loyalty ecosystem
Bir Bonus is the unified loyalty program of the Bir ecosystem, connecting rewards from banking, payments, shopping and everyday services within one shared experience.
The product evolved from Umico Bonus, a loyalty program already familiar to users through its extensive partner network. Following its transition to Kapital Bank in November 2024, the program entered a new stage of development.
In September 2025, Umico Bonus was introduced to the public as Bir Bonus—not simply with a new name, but with a broader role across the Bir ecosystem.
The new experience brought Birbank, m10, Birmarket, Trendyol and thousands of partners under one loyalty model. Instead of earning and managing rewards through disconnected services, users could collect bonuses in a unified balance and spend them across both digital and physical experiences.
Today, Bir Bonus helps more than 1.7 million customers earn and use rewards through over 1,500 partners.
One program. More ways to benefit.
By turning an established rewards program into an ecosystem-wide product, Bir Bonus makes loyalty easier to understand, access and use in everyday life.
Inside the Bir Bonus Experience :
Earn, track and spend—all within one connected experience
Bir Bonus simplifies a broad loyalty ecosystem into three clear actions: earning rewards, tracking a unified balance and spending bonuses across everyday services.
Earn Across the Ecosystem
Users can collect bonuses through partner purchases, Birbank categories, m10 payments, Birmarket orders and Trendyol shopping.
Different earning opportunities are presented through a clear card-based structure, making the value of each service easy to discover.
Track Everything in One Place
Bonuses earned across the ecosystem are brought together in one balance.
Users can access their Bir Bonus profile through Birbank, m10 and Birmarket, allowing them to view their rewards without managing separate loyalty accounts.
Spend Bonuses Every Day
Collected bonuses can be used across both digital and physical experiences—from partner stores and QR payments to online shopping, transportation, mobile balance and utility payments.
By connecting different products through one reward model, Bir Bonus turns everyday transactions into one continuous loyalty experience.
A Distinctive Visual Language :
A flexible system built around the Bir Bonus diamond
The visual identity is built around the four-color Bir Bonus diamond—a recognizable symbol that connects the brand across digital interfaces, partner experiences and everyday communication.
HAL Matex gives the experience a bold and distinctive character, while Inter keeps functional content clear and easy to read.
Purple acts as the primary brand color, supported by turquoise, blue and red accents derived directly from the diamond. Vibrant gradients extend this palette across cards, illustrations and promotional surfaces.
A flexible component system brings consistency to the experience through reusable buttons, icon containers, rounded cards and content patterns.
A 12-column grid, clear spacing rules and responsive components allow the visual language to remain expressive while scaling across different pages and screen sizes.
Designed for Every Screen :
One consistent experience across every device
Bir Bonus adapts seamlessly across desktop, tablet and mobile screens while preserving the same visual identity and content hierarchy.
Flexible grids and responsive components allow large desktop compositions to transform into clear vertical journeys on smaller screens.
Cards are reorganized according to priority, navigation becomes more focused and interactive elements remain easy to access on mobile.
Across every screen size, users can continue to discover earning opportunities, understand where to spend bonuses and access their balance without losing context.
The result is a consistent and recognizable experience designed around the way people use Bir Bonus in everyday life.
Final Showcase & Closing :
One loyalty experience built around everyday life
Bir Bonus brings banking, payments, shopping, transportation and partner rewards together within one connected loyalty experience.
A clear Earn, Track and Spend model makes the ecosystem easier to understand, while flexible onboarding and a scalable visual system help the product reach different users across everyday moments.
By evolving an established rewards program into an ecosystem-wide platform, Bir Bonus creates more ways to earn, one place to track rewards and greater freedom to spend them.
Explore the live experience: birbonus.az
More Projects
Web Design
Bir Bonus
Designing a unified loyalty experience for everyday life.
Year :
2025
Industry :
Bonus / Finance
Client :
Bir Ecosystem
Project Duration :
6 weeks
Meet Bir Bonus :
From a familiar rewards program to a connected loyalty ecosystem
Bir Bonus is the unified loyalty program of the Bir ecosystem, connecting rewards from banking, payments, shopping and everyday services within one shared experience.
The product evolved from Umico Bonus, a loyalty program already familiar to users through its extensive partner network. Following its transition to Kapital Bank in November 2024, the program entered a new stage of development.
In September 2025, Umico Bonus was introduced to the public as Bir Bonus—not simply with a new name, but with a broader role across the Bir ecosystem.
The new experience brought Birbank, m10, Birmarket, Trendyol and thousands of partners under one loyalty model. Instead of earning and managing rewards through disconnected services, users could collect bonuses in a unified balance and spend them across both digital and physical experiences.
Today, Bir Bonus helps more than 1.7 million customers earn and use rewards through over 1,500 partners.
One program. More ways to benefit.
By turning an established rewards program into an ecosystem-wide product, Bir Bonus makes loyalty easier to understand, access and use in everyday life.
Inside the Bir Bonus Experience :
Earn, track and spend—all within one connected experience
Bir Bonus simplifies a broad loyalty ecosystem into three clear actions: earning rewards, tracking a unified balance and spending bonuses across everyday services.
Earn Across the Ecosystem
Users can collect bonuses through partner purchases, Birbank categories, m10 payments, Birmarket orders and Trendyol shopping.
Different earning opportunities are presented through a clear card-based structure, making the value of each service easy to discover.
Track Everything in One Place
Bonuses earned across the ecosystem are brought together in one balance.
Users can access their Bir Bonus profile through Birbank, m10 and Birmarket, allowing them to view their rewards without managing separate loyalty accounts.
Spend Bonuses Every Day
Collected bonuses can be used across both digital and physical experiences—from partner stores and QR payments to online shopping, transportation, mobile balance and utility payments.
By connecting different products through one reward model, Bir Bonus turns everyday transactions into one continuous loyalty experience.
A Distinctive Visual Language :
A flexible system built around the Bir Bonus diamond
The visual identity is built around the four-color Bir Bonus diamond—a recognizable symbol that connects the brand across digital interfaces, partner experiences and everyday communication.
HAL Matex gives the experience a bold and distinctive character, while Inter keeps functional content clear and easy to read.
Purple acts as the primary brand color, supported by turquoise, blue and red accents derived directly from the diamond. Vibrant gradients extend this palette across cards, illustrations and promotional surfaces.
A flexible component system brings consistency to the experience through reusable buttons, icon containers, rounded cards and content patterns.
A 12-column grid, clear spacing rules and responsive components allow the visual language to remain expressive while scaling across different pages and screen sizes.
Designed for Every Screen :
One consistent experience across every device
Bir Bonus adapts seamlessly across desktop, tablet and mobile screens while preserving the same visual identity and content hierarchy.
Flexible grids and responsive components allow large desktop compositions to transform into clear vertical journeys on smaller screens.
Cards are reorganized according to priority, navigation becomes more focused and interactive elements remain easy to access on mobile.
Across every screen size, users can continue to discover earning opportunities, understand where to spend bonuses and access their balance without losing context.
The result is a consistent and recognizable experience designed around the way people use Bir Bonus in everyday life.
Final Showcase & Closing :
One loyalty experience built around everyday life
Bir Bonus brings banking, payments, shopping, transportation and partner rewards together within one connected loyalty experience.
A clear Earn, Track and Spend model makes the ecosystem easier to understand, while flexible onboarding and a scalable visual system help the product reach different users across everyday moments.
By evolving an established rewards program into an ecosystem-wide platform, Bir Bonus creates more ways to earn, one place to track rewards and greater freedom to spend them.
Explore the live experience: birbonus.az
More Projects
Web Design
Bir Bonus
Designing a unified loyalty experience for everyday life.
Year :
2025
Industry :
Bonus / Finance
Client :
Bir Ecosystem
Project Duration :
6 weeks
Meet Bir Bonus :
From a familiar rewards program to a connected loyalty ecosystem
Bir Bonus is the unified loyalty program of the Bir ecosystem, connecting rewards from banking, payments, shopping and everyday services within one shared experience.
The product evolved from Umico Bonus, a loyalty program already familiar to users through its extensive partner network. Following its transition to Kapital Bank in November 2024, the program entered a new stage of development.
In September 2025, Umico Bonus was introduced to the public as Bir Bonus—not simply with a new name, but with a broader role across the Bir ecosystem.
The new experience brought Birbank, m10, Birmarket, Trendyol and thousands of partners under one loyalty model. Instead of earning and managing rewards through disconnected services, users could collect bonuses in a unified balance and spend them across both digital and physical experiences.
Today, Bir Bonus helps more than 1.7 million customers earn and use rewards through over 1,500 partners.
One program. More ways to benefit.
By turning an established rewards program into an ecosystem-wide product, Bir Bonus makes loyalty easier to understand, access and use in everyday life.
Inside the Bir Bonus Experience :
Earn, track and spend—all within one connected experience
Bir Bonus simplifies a broad loyalty ecosystem into three clear actions: earning rewards, tracking a unified balance and spending bonuses across everyday services.
Earn Across the Ecosystem
Users can collect bonuses through partner purchases, Birbank categories, m10 payments, Birmarket orders and Trendyol shopping.
Different earning opportunities are presented through a clear card-based structure, making the value of each service easy to discover.
Track Everything in One Place
Bonuses earned across the ecosystem are brought together in one balance.
Users can access their Bir Bonus profile through Birbank, m10 and Birmarket, allowing them to view their rewards without managing separate loyalty accounts.
Spend Bonuses Every Day
Collected bonuses can be used across both digital and physical experiences—from partner stores and QR payments to online shopping, transportation, mobile balance and utility payments.
By connecting different products through one reward model, Bir Bonus turns everyday transactions into one continuous loyalty experience.
A Distinctive Visual Language :
A flexible system built around the Bir Bonus diamond
The visual identity is built around the four-color Bir Bonus diamond—a recognizable symbol that connects the brand across digital interfaces, partner experiences and everyday communication.
HAL Matex gives the experience a bold and distinctive character, while Inter keeps functional content clear and easy to read.
Purple acts as the primary brand color, supported by turquoise, blue and red accents derived directly from the diamond. Vibrant gradients extend this palette across cards, illustrations and promotional surfaces.
A flexible component system brings consistency to the experience through reusable buttons, icon containers, rounded cards and content patterns.
A 12-column grid, clear spacing rules and responsive components allow the visual language to remain expressive while scaling across different pages and screen sizes.
Designed for Every Screen :
One consistent experience across every device
Bir Bonus adapts seamlessly across desktop, tablet and mobile screens while preserving the same visual identity and content hierarchy.
Flexible grids and responsive components allow large desktop compositions to transform into clear vertical journeys on smaller screens.
Cards are reorganized according to priority, navigation becomes more focused and interactive elements remain easy to access on mobile.
Across every screen size, users can continue to discover earning opportunities, understand where to spend bonuses and access their balance without losing context.
The result is a consistent and recognizable experience designed around the way people use Bir Bonus in everyday life.
Final Showcase & Closing :
One loyalty experience built around everyday life
Bir Bonus brings banking, payments, shopping, transportation and partner rewards together within one connected loyalty experience.
A clear Earn, Track and Spend model makes the ecosystem easier to understand, while flexible onboarding and a scalable visual system help the product reach different users across everyday moments.
By evolving an established rewards program into an ecosystem-wide platform, Bir Bonus creates more ways to earn, one place to track rewards and greater freedom to spend them.
Explore the live experience: birbonus.az